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New Balance ‘Virtual Goods’ Trademarks Hint of Upcoming Metaverse and NFT Venture
1.2.2022
Following Adidas and Nike getting into the metaverse, the sneaker manufacturer New Balance seems to be prepping to launch virtual items tied to its products. The firm filed three trademark applications with the United States Patent and Trademark Office (USPTO) that describe “downloadable...
Nike Acquires NFT Startup RTFKT Studios in Order to ‘Deliver Next-Generation Collectibles’
14.12.2021
Nike, the American multinational footwear and sports apparel company has announced the acquisition of a startup called RTFKT Studios, a firm that leverages non-fungible token (NFT) assets, blockchain authentication, and augmented reality. Nike says the acquisition will allow the company “to...
Athletic Shoe Giant Nike Looks Poised to Tackle Metaverse and NFTs: Report
8.11.2021
Nike, the American multinational footwear and sports apparel giant, is getting ready to step into the metaverse and the world of non-fungible token (NFT) technology. Reports show Nike has a few employees “thinking about the metaverse” and a 2019 patent for “cryptokicks”...